This is a brand manual for the rebrand of the well-known, large airplane company, Air Canada. The logo was transformed to a modern look with the icon of the half maple leaf. The red colour remained the same as the present logo since it's country main colour—Canada. The brand is to be kept as strong and solid through the colour and other elements.
Look: Keep red colour as part of the history, Maple leaf. consistency, solid
Skills: Brand Guidelines, llustration, Promotional items, Packaging, Photoshop
(Created as student work)