Frutta is a cosmetic line that specializes in luxury hand care targeting mainly young adults. Frutta is an Italian word for fruit.
Designed the brand identity and packaging for the Frutta. The refreshing packaging incorporates fruits as well as the green colour which exudes a natural and invigorating feeling. The product name was conceived to embody the fruity theme. The use of the cursive and elegant typography and colour cross-hatch illustration aims to express a feminine and fresh feeling.
Look & Theme: fresh, green, feminine, natural, organic
Skills: Illustration, Typography, Packaging, Print Production
(Created as student work)