AQ Group Solutions' project, I was asked to improve and design the layout of the fun, square christmas card for 2013. In collaboration with SideShow Creative. 

Client: AQ Group Solutions; Winnipeg, Manitoba.

Skills: Layouts, Illustration

A tale of two cities is an illustration book. A tale to tell the differences of the two most popular cities, Toronto and Paris. On the left side, it tells you about what is in Paris and on the right side, Toronto. Custom-printed book. Size 5" x 7" 

Look: fun, focus, comparison
Bilingual language book (French and English)

Skills: Illustration, Layouts

MANGO aka MNG is a high-class, fashion clothing line. The objective of this project was to design an exisiting company catalogue that represents its brand and effecitvely showcases their products. The design goal was to create an easy to read, clutter-free layouts that would entice the viewer to focus on the clothings. 

Look & Theme: fashionista, modern, consistency

Photos Credit: The Chriselle Factor
Model: Chriselle Lim

Skills: Editorial, Layouts, Print Production
(Created as student work)

This is a brand manual for the rebrand of the well-known, large airplane company, Air Canada. The logo was transformed to a modern look with the icon of the half maple leaf. The red colour remained the same as the present logo since it's country main colour—Canada. The brand is to be kept as strong and solid through the colour and other elements.

Look: Keep red colour as part of the history, Maple leaf. consistency, solid

Skills: Brand Guidelines, llustration, Promotional items, Packaging, Photoshop
(Created as student work) 

Won the logo competition for the Institute of Medical Science (IMS) at University of Toronto in 2014. Designed the logo to provide consistent visual recognition for the institute. The logo design connotes the three words: Innovation, Interdisciplinary, and Collaborative.

Skills: Logo Design, Brand Identity
Softwares: Illustrator

Designed a new logo for the company, Unicorn Movement. Two young entrepreneurs first started this company in Toronto, Ontario in 2014. They are passionate about helping others enhance their quality of life. 

"We are inspired by Individuality, Passion, Love, Unity, and Culture. We are motivated by those in need of our support, and empowered by influencing positive changes." - Unicorn Movement 

Looks: Empower, Passion, Love, Unity 
Skills: Logo Design
Softwares: Illustrator, Photoshop 

This propose and ongoing project is called Urban Recipe. Initiated by the Georgia Avenue Community Ministry, whose idea is to start a food bank to feed the hungry and poor people in the state of Georgia. 

In collaboration with Sideshow Creative. 

Skills: Brand Identity, Package Design, Stationery, Illustration

Wortzmans is the go-to law firm in Canada for e-discovery and information governance advice. The project is to rename the company name, which we redesigned the logo and their stationeries. 

In collaboration with Sideshow Creative. 

Skills: Brand Identity, Stationery, GIF Animation 
Softwares: Illustrator, Photoshop, InDesign 

Designed the Thank You cards for the sponsors and attendees who came for the Chinese New Year event,  which was organized by the Singapore-Malaysia Association Club, Toronto. Custom-designed the font - Thank You. Managed the prints as well.

Look: Auspicious, Festive, Traditional, Red

Skills: Typography, Print production
(Created and produced independently) 

Frutta is a cosmetic line that specializes in luxury hand care targeting mainly young adults. Frutta is an Italian word for fruit. 

Designed the brand identity and packaging for the Frutta. The refreshing packaging incorporates fruits as well as the green colour which exudes a natural and invigorating feeling. The product name was conceived to embody the fruity theme. The use of the cursive and elegant typography and colour cross-hatch illustration aims to express a feminine and fresh feeling.

Look & Theme: fresh, green, feminine, natural, organic

Skills: Illustration, Typography, Packaging, Print Production
(Created as student work)

This traditionally packaged alcoholic beer project aims to engage the target audience (male, age 20-40s). The selected colour tone is to generate a masculine and vivacious concept alongside the packaging strategy that clearly portrays the theme—machines—in a distinct and classic manner.

Look & Theme: traditional, bold, strong, masculine

Skills: Illustration, Packaging, Typography, Print Production
(Created as student work) 

A collection of infographic work I designed. 

- Deforestation of Tropical Rainforests
- How to cook a Turkey
- Deaf and Hard of Hearing facts (Cochlear) 

Skills: Illustration, Vector
 

Designed the layouts of the Asia cookbook - Taste of Asia - with large, striking, close-up images on the left side on every pages in the book and recipe instructions on the opposite side of images. 

Look & Theme: Asian, authentic, culture, clutter-free, easy to read

Skills: Editorial, Layouts
(Created as student work) 

Gourmand means a person who enjoys eating and often eat too much. The project was to design the magazine layouts about food and travel, with the modern, simplicity, striking photos of food and places.

Look & Theme: mouth-watering, consistency, contemporary 

Skills: Editorial, Layouts
(Created as student work) 

Samara Newsletter—Fall 2013
Samara is a quarterly newsletter for The Riverwood Conservancy (City of Mississauga). Redesigned the 6-page newsletter layouts, SAMARA. Currently, I am working on the next quarterly newsletter, Winter 2013. 

Skills: Editorial, Layouts

INspire Poster was designed for the Graduate Year-End-Show. The poster was to be designed with the meaning of INspire. The orange colour is chosen because of the spring season when the show was held.

This poster was chosen, by the GBC Director of the Centre for Art & Design, Luigi Ferrara, as one of the Top 10 posters for the Year End Show 2013.
Honourable Mention for Experimental Type. 

Launched in April 2013, Toronto.
(Created as student work) 

A collection of posters I designed for the non-profit organization, BLIA-YAD (Buddha's Light International Association—Young Adult Division) at Fo Guang Shan Temple of Toronto and Waterloo.

Skills: Typography, Layouts, Illustration, Print Production
(Created and produced independently)