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Designed the logo for the Institute of Medical Science (IMS) at University of Toronto to provide consistent visual recognition for the institute. The logo design connotes the three words: Innovation, Interdisciplinary, and Collaborative.
Skills: Logo Design, Brand Identity
Softwares: Illustrator
A tale of two cities is an illustration book. A tale to tell the differences of the two most popular cities, Toronto and Paris. On the left side, it tells you about what is in Paris and on the right side, Toronto. Custom-printed book. Size 5" x 7"
Look: fun, focus, comparison
Bilingual language book (French and English)
Skills: Illustration, Layouts
MANGO aka MNG is a high-class, fashion clothing line. The objective of this project was to design an exisiting company catalogue that represents its brand and effecitvely showcases their products. The design goal was to create an easy to read, clutter-free layouts that would entice the viewer to focus on the clothings.
Look & Theme: fashionista, modern, consistency
Photos Credit: The Chriselle Factor
Model: Chriselle Lim
Skills: Editorial, Layouts, Print Production
This is a brand manual for the rebrand of the well-known, large airplane company, Air Canada. The logo was transformed to a modern look with the icon of the half maple leaf. The red colour remained the same as the present logo since it's country main colour—Canada. The brand is to be kept as strong and solid through the colour and other elements.
Look: Keep red colour as part of the history, Maple leaf. consistency, solid
Skills: Brand Guidelines, llustration, Promotional items, Packaging, Photoshop
Urban Recipe – initiated by the Georgia Avenue Community Ministry, whose idea is to start a food bank to feed the hungry and poor people in the state of Georgia.
Skills: Brand Identity, Package Design, Stationery, Illustration
Frutta is a cosmetic line that specializes in luxury hand care targeting mainly young adults. Frutta is an Italian word for fruit.
Designed the brand identity and packaging for the Frutta. The refreshing packaging incorporates fruits as well as the green colour which exudes a natural and invigorating feeling. The product name was conceived to embody the fruity theme. The use of the cursive and elegant typography and colour cross-hatch illustration aims to express a feminine and fresh feeling.
Look & Theme: fresh, green, feminine, natural, organic
Skills: Illustration, Typography, Packaging, Print Production
Wortzmans is the go-to law firm in Canada for e-discovery and information governance advice. The project is to rename the company name, which we redesigned the logo and their stationeries.
In collaboration with Sideshow Creative.
Skills: Brand Identity, Stationery, GIF Animation
Softwares: Illustrator, Photoshop, InDesign
This traditionally packaged alcoholic beer project aims to engage the target audience (male, age 20-40s). The selected colour tone is to generate a masculine and vivacious concept alongside the packaging strategy that clearly portrays the theme—machines—in a distinct and classic manner.
Look & Theme: traditional, bold, strong, masculine
Skills: Illustration, Packaging, Typography, Print Production
The concept was to illustrate the greetings of the lunar new year for the Buddhist temple, Fo Guang Shan Temple of Toronto and its community, with the sense of diversity and welcoming. The main colours of this design work are red and gold, which represent the lunar new year. Illustrated the different kind of dogs as the icons of the dog year in 2018.
Wall Panel: 36’ and 64’ length.
Illustration, Print Production.
Designed a new logo for the company, Unicorn Movement. Two young entrepreneurs first started this company in Toronto, Ontario in 2014. They are passionate about helping others enhance their quality of life.
"We are inspired by Individuality, Passion, Love, Unity, and Culture. We are motivated by those in need of our support, and empowered by influencing positive changes." - Unicorn Movement
Looks: Empower, Passion, Love, Unity
Skills: Logo Design
Softwares: Illustrator, Photoshop
A collection of infographic work I designed.
- Deforestation of Tropical Rainforests
- How to cook a Turkey
- Deaf and Hard of Hearing facts (Cochlear)
- Dharma Propagation Report
Skills: Illustration, Vector